HEDGREN — Belgian bag brand from Antwerp — seeks 5 Commercial Agents for Germany
Why Hedgren, why now?
Hedgren has stood for smart, functional bag design from Antwerp for over 30 years. Urban bags and travel gear for people on the move — not fast fashion, but thoughtful quality with a clear design identity.
The brand is well established in France and Benelux and is now launching a systematic expansion into Germany. Five territories, a clear strategy, hands-on support — and a brand that fits naturally into the portfolio of discerning fashion and lifestyle agencies.
Territories (Immediate start)
South Germany (Bavaria, Baden-Württemberg)
North Germany (Schleswig-Holstein, Hamburg, Lower Saxony, Bremen)
West / NRW (North Rhine-Westphalia, Rhineland-Palatinate, Saarland)
Central (Hesse, Thuringia, Saxony-Anhalt)
East / Berlin (Berlin, Brandenburg, Saxony, Mecklenburg-Western Pomerania)
Target channels
Upscale fashion stores, concept stores, lifestyle boutiques, shoe stores with accessories, select department stores, premium gift shops. No discount, no mass market.
What Hedgren offers
Commission 8–12% — territory protection optional, subject to channel coverage and agency profile
Established brand with 30+ years of heritage and international presence (Europe, USA, APAC)
Sample collection, catalogues, POS materials, digital assets
B2B ordering portal, direct shipping from central warehouse, fast restocking
Hands-on support from the Hedgren team and Generations RPO
Long-term growth partnership — not a short-term experiment
What you bring
Independent commercial agent (§84 HGB) with an established customer base in fashion retail
Experience selling bags, fashion accessories, or lifestyle products
Existing contacts with the target channels in your territory
Entrepreneurial mindset and enthusiasm for brand building
Ideal, but not required
Showroom or presence in a fashion order centre (we also support with sample cases and pop-up solutions)
Multi-brand portfolio with complementary lifestyle/bag brands
Next step
A short introductory call (20 min.) is all it takes.
david@generationsrecruitment.com |
This search is conducted by Generations RPO (Brussels) on behalf of Hedgren Creations NV (Antwerp).